B.A. (HONOURS) APPLIED PSYCHOLOGY , (Three Year Full Time Programme) COURSE CONTENTS (Effective from the Academic Year 2011-2012 onwards) DEPARTMENT OF PSYCHOLOGY ,UNIVERSITY OF DELHI

SEMESTER VI
Paper 19: Optional Papers

a) Clinical Psychology -II

UNIT I: Anxiety Disorders: Clinical Picture, Causal factors
a) Specific Phobia
b) Social Phobia
c) Panic disorder with and without Agoraphobia

UNIT II: Mood Disorder – Clinical picture, Types, Causal Factors

UNIT III: Clinical picture and Causal Factors of
a) Conversion Disorder
b) Anti social Personality

UNIT IV: Sexual Disorders – Clinical picture and Causal factors of
a) Paraphilia
b) Gender Identity Disorder

Reading List:
Alloy, L.B., Riskino, J.H. and Manos, M.I. (2006). Abnormal Psychology; Current
Perspectives. New Delhi: Tata McGraw Hill
Barlow, D.H. & Durand, V.M. (2010). Textbook of Abnormal Psychology. New
Delhi: Cengage Learning India Pvt. Ltd.
Carson, R.C., Butcher, J.N., Mineka, S & Hooly, J. M. (2007). Abnormal
Psychology, 13th Ed. New Delhi: Pearson.
Nolen-Hoeksema, S. (2010). Abnormal Psychology. New Delhi: Tata McGraw-
Hill.

b) Organizational behaviour

UNIT I: Understanding Organization Behaviour
 Defining Organizational Behaviour(OB)
 Culture and its impact on OB
 OB Model
 The Organizational structure
 Common Organizational Designs
 New Design Options

UNIT II: Individuals’ Attitudes
 Job Satisfaction; Global Implications
 Organizational Commitment and Organizational Citizenship behaviour
 Organizational Context for positive Attitudes
 Two work Attitudes relevant to India-Karma Yoga & Work Dedication
 Shaping the characteristics of jobs; the redesigning of jobs

UNIT III: Basic Approaches to Leadership
 Defining Leadership
 Trait Theories
 Behavioural Theories
 Contingency Theories
 Leader-Member Exchange Theory
 Inspirational Approaches to Leadership
 Authentic Leadership
 Contemporary Approach
 Challenges to Leadership

UNIT IV: Introduction to Human Resource Management
 HRM at work
 The changing Environment of HRM
 The changing Role of HRM
 The HR Manager’s Proficiencies
 Labour Legislation in India

Reading List:
Aamodt, M. G. (2001) Industrial Organizational Psychology. India: Cengage
Learning
Greenberg, J. & Baron, R.A. (2007). Behaviour in Organizations (9th Ed.). India:
Dorling Kindersley.
Luthans, F. (2009). Organizational behavior. New Delhi: McGraw Hill.
Muchinsky, P.(2006). Psychology applied to work: An introduction to industrial and
organizational psychology. NC: Hypergraphic Press.
Pareek, U.(2010). Understanding organizational behaviour. Oxford: Oxford
University Press.
Prakash, A. (2011). Organizational behaviour in India: An indigenous perspective. In
G. Misra (Ed.), Handbook of Psychology. New Delhi: Oxford University Press.
Singh, K. (2010). Organizational Behaviour: Texts & Cases. India: Dorling
Kindersley.

c) Applying Developmental Themes to Human Life Span

UNIT I: Nature of development- The life-span perspective, theories of development,
research in life-span development

UNIT II: Physical development (growth and maturation) and Cognitive development
(Piaget and Vygotsky) across the life-span; Language development

UNIT III: Emotional and social development across the life-span: Development of
emotions, temperament, attachment, peer relations, Moral development

UNIT IV: Applications in life-span development: Promoting self-esteem in children,
strategies for reducing risk-taking behaviour in adolescence, understanding factors
that determine successful aging

Reading List:
Berk, L. E. (2010). Child Development (8th Ed.). New Delhi: Prentice Hall.
Mitchell, P. and Ziegler, F. (2007). Fundamentals of development: The Psychology of
Childhood. New York: Psychology Press.
Misra, G. (2009). Psychology in India, Vol 1: Basic Psychological Processes and
Human Development. India: Pearson.
Papalia, D. E., Olds, S.W. & Feldman, R.D. (2006). Human development (9th Ed.).
New Delhi: McGraw Hill.
Santrock, J. W. (2008). Child Development (11th Ed.). New Delhi: McGraw Hill.
Santrock, J.W. (2006). Adolescence. New Delhi: McGraw Hill.
Saraswathi, T.S. (2003). Cross-cultural perspectives in Human Development: Theory,
Research and Applications. New Delhi: Sage Publications.
Srivastava, A.K. (1997). Child Development: An Indian Perspective. New Delhi:
NCERT.

d) Psychology of Advertising

UNIT I: Marketing communications-I
Developing effective communications (identifying the target audience,
communication objectives, designing the message, communication channels,
communication budget)

UNIT II: Marketing communications-II
Communication mix (promotional tools, factors in setting the marketing
communications mix, measuring communications’ results)

UNIT III: Introduction to advertising: definition, types

UNIT IV: Advertising as a communication tool
Designing an advertising program (Objectives, budget, message, media and
measuring effectiveness)

Reading List:
Berko, Wolvin and Wolvin (2000). Communicating: A social and career focus. New
York: Houghton Miffin Company.
Kotler (2008). Marketing management. New Delhi: Pearson Education.
Wells, Burnett and Moriarty (2010). Advertising: Principles and practice. New Delhi:
Pearson Education.

e) Health and Well-Being

UNIT I: Health Psychology:
Definition, Field, Biopsysocial model in Health Psychology

UNIT II: Health and Behavior:
Role of Behavioral factors in Disease and Disorder, what are health behaviors,
Practicing and Changing Health behavior, Barriers to modifying Poor Health
Behavior.

UNIT III: Health Enhancing Behavior:
Exercise, Accident Prevention, Pain(Meaning, Measurement and Management),
cancer related health behavior, HIV, Death across lifespan.

UNIT IV: Happiness, Life Satisfaction, Wellbeing, Optimism and Hope.

Reading List:
Taylor, S. E. (2006). Health Psychology, Sixth edition. New Delhi: Tata-McGraw
Hills.
Snyder, C R., Lopez, S. J. & Pedrotti, J. T. (2010). Positive Psychology: The scientific
and Practical Explorations of Human. Thousand Oaks: Sage.
Brannon, L. & Feist, J. (2009). Health Psychology An Introduction to Behavior and
Health, Seventh edition. London: Wadsworth Cengage Learning.

f) Applied Psychology in Contemporary Social Context

UNIT I: Psycho-Social and Cognitive effect of Media:
(a) Media use across childhood: Access, Time and content
(b) Gender media use and effect
(c) Prosocial, para social and unsocial effects of media exposure on the family.
(d) Media symbol systems and cognitive processes.
(e) Learning from educational media.

UNIT II: Psychology of Terrorism and Naxalism:
(a) Psychological issues in understanding terrorism and the response to terrorism.
(b) The Psychological issues of us and them in naxalism.
(c) Unresolved trauma-fuel the cycle of violence and naxalism.
(d) From terror to triumph-the path of resilience.

UNIT III: Moral Psychology:
(a) Psychological issues for understanding morals and conduct of passions.
(b) Understanding Psycho-Social dynamics of corruption.
(c) Persons, situations and virtue ethics.

UNIT IV: Other Psychological issues relevant in Indian context.
(a) Understanding honor killings with reference to love marriage dynamics.
(b) Psychological issues in doctor patient communication
(c) Intergenerational gap and challenges of parenting.
(d) Psychology and urbanization with understanding of issues like road-rage, weak
neighborhood and cases of homicide suicide due to economic adversity.

Reading List:
Thomas, N, Nohmias, E & Nichalos, S. (2010). Moral Psychology. New York: Wiley-
Black Well.
Stout, C. E. (2010). Psychology of Terrorism: Coping with Continuing Threat.
Pentagon Press.
Calvert, S. L. & Wilson, B.J. (2008). The Handbook of Children Media, and
Development. New York: Wiley-Black Well.
Bornstein, M. H. & Lamb, M. E. (2011). Developmental Science. Boston:
Psychology Press.
Wilmmer, R. D. & Dominick, J. R. (2003). Mass Media Research. New York:
Thomson Woodsworth.

Paper 20: Project/Internship

Project
o American Psychological Association (APA) – Publication Manual 2006 to be
followed for project writing
o Format and Distribution of marks.
Marks
 Abstract – 150 words including problem, method & results.
 Introduction – Theoretical consideration, review, present study, objectives
and hypotheses.
 Method – Design, Sample, Measures, Procedure
 Results
 Quantitative analysis of group data
(Raw data should not be attached in Appendix)
 Graphical representation of data wherever required.
 Qualitative analysis wherever done should indicate the method of
qualitative analysis.

 Discussion

 References (APA Style) & Appendix
o Project should be in Soft binding. It should be typed in 1.5 spacing on both
sides of the paper. Total text should not exceed 50 pages (References &
Appendices extra).
o Date of submission of projects to be announced towards the end of semester
o Project should be prepared in the form of research paper to be published in a
reputed scientific journal.
o Four copies of the project along with one CD should be submitted to the
College.

Evaluation Scheme
Viva

Project Report
*Viva for any paper should be conducted jointly by one internal and one external examiner.
Internship
Extensive training program (minimum 8 visits) a field set up—relevant to any area of
Paper15 and to submit a visit-wise report along with a comprehensive report
Report
Viva